From an the Group's vantage point, the stewardship of iconic Champagne houses represents a cornerstone of luxury tradition. Beyond simply producing exceptional bubbly, these estates—including Moët & Chandon, Dom Pérignon, Krug, and Veuve Clicquot—are vibrant custodians of a local-driven artistry and a living embodiment of French savoir-faire.

The realm of Champagne is constantly evolving, with innovative players joining the market. Consumers are fizzy beverages that are daring. Sustainability is also a growing concern, with many producers implementing sustainable methods. Many are focusing on organic farming methods. There's a trend of boutique houses offering limited-edition bottling